Taormina, Sicily

The picturesque buildings of Taormina. © Natalia Macheda

The picturesque city is rich in history and charms its visitors with its natural beauty and the variety of Greek and Roman architecture. Given its proximity to Mount Etna, travelers can also expect breathtaking views.

Why it's trendy: Italy is always worth a trip, but the set-jet trend is steadily growing. After the second season of the hit series The White Lotus, which took place entirely in Sicily, has caused a worldwide sensation, the dreamlike destination is expected to see a huge rush of TV-enthusiastic travelers.

Fiji

The lush green Yasawa Islands in Fiji. © Shutterstock

If you are looking for a restorative break in a paradisiacal environment, Fiji is the place to be. The island state in the South Pacific knows how to inspire with untouched nature, sandy beaches and bright blue waters.

Why it's trendy: Ultra-luxury is written large here! Private islands, sustainable retreats and dreamlike excursions into nature are on the daily agenda here. For ultimate relaxation, the Six Senses Fiji offers a Sleep Program that helps guests improve their sleep in the long term. A trend that will also gain in importance in 2023.

Continue reading: Trend Watch Sleep Tourism - Why more and more people travel to sleep

British Columbia, Canada

The turquoise Garibaldi Lake in British Columbia, Canada. © Alena Charykova

Nature lovers appreciate the Canadian province for its fabulous hiking opportunities, picturesque lakes and diverse landscape. Activities such as fishing, kayaking and heliskiing ensure that boredom never sets in.

Why it's trendy: The growing range of Indigenous Experiences is putting travelers in touch with the region's roots. Long relegated to the shadows, diverse Indigenous culture is one of the top reasons travelers explore stunning British Columbia. The Tofino Wilderness Resort, which opens this year under indigenous management, promises an adventurous stay with added value.

Copenhagen, Denmark

The Nyhavn (Danish for "new harbor") in the capital city of Copenhagen. © Shutterstock

The Danish capital is considered the happiest city in the world. When you stroll through the colorful streets of the picturesque metropolis, you soon realize why. Despite its cultural importance, the port city has the peaceful charm of a small town.

Why it's trendy: The multitude of museums, restaurants and shopping opportunities make Copenhagen the ideal destination for anyone who appreciates a varied city trip. In 2023, the city will be UNESCO World Capital of Architecture. For this, numerous events and exhibitions will take place throughout the year, which will shed more light on the architectural features of Copenhagen.

Cairo, Egypt

Cairo skyline at sunset. © Shutterstock

When you think of Cairo, you certainly think first and foremost of ancient monuments and treasures steeped in history. While all of these things definitely make the city and its environs worth seeing, they are far from all there is to justify a visit. Golden beaches, impressive architecture and natural therapies, as well as an insight into the rich Arab culture make Egypt a must for the bucket list.

Why it's trendy: Years of planning and investment are finally paying off this year. Among other highly touted projects, 2023 is finally set to see the Grand Egyptian Museum open in Giza. Among other things, all objects from Tutankhamun's tomb will be on display there.