First Missoni Beach Club in the Maldives
Missoni's collaboration with ultra-luxury resort One&Only Reethi Rah promises to be one of the coolest beach clubs of 2023.
December 20, 2022
One&Only Reethi Rah
Reethi Rah, North Malé Atoll, Malé 08440, Maldives
Tel.: +960 664-8800
Web: oneandonlyresorts.com/reethi-rah
Price: doubles from $2,500
Missoni's signature design will grace the luxury resort starting in 2023. © One&Only
One&Only's luxury resorts stand as the ultimate hallmark of excellence and are located in the world's most extraordinary places. Their distinctive style reflects local culture, hospitality and joie de vivre. What could be more fitting than a collaboration with an equally distinctive lifestyle brand? In 2023, the luxury retreat One&Only Reethi Rah in the middle of the Maldives will be enriched by the artistic energy, turquoise hues and prints of cult Italian brand Missoni, which has not only conquered the fashion world but also enjoys immense success with its home collection. The signature Missoni look will not only be found in customizations throughout the resort – the brand is also moving in in the form of a pop-up beach club.
Harmonious design
On the beach, the unmistakable Missoni pattern takes over the beach club and not only adorns the umbrellas, loungers and cabanas, but can also be found on exclusively designed beach towels and on the DJ booth – all in perfect harmony with the luxurious aesthetic of One&Only Reethi Rah. At the NEO Beach Boutique, guests can shop the brand's signature savoir-faire.
A day at the Missoni Resort Club screams for a new outfit in the brand's classic zigzag design. ©One&Only
A variety of furnishings, tapestries and fabrics incorporate the distinctive Missoni style. Outdoor areas, the famous treehouse, the coveted Grand Residences and Grand Sunset Residences, as well as a limited number of Grand Water Villas are transformed into individually designed, colorful oases between palm trees and the sea. And that's not all: the indispensable ice cream stand, buggies, paddleboards and bicycles also highlight the cooperation.
Milan meets the Maldives
One&Only Reethi Rah is part of the Missoni Resort Club Project, led by Alberto Caliri, Creative Director of the Missoni Home Collection. The project aims to promote the style and iconic character of the brand worldwide through the personalization of exclusive locations - making it possible to fully immerse oneself in the Missoni lifestyle philosophy in the most extraordinary places in the world.
In 2023, the next Missoni Resort Club beckons in the stunning Maldives. © One&Only
One&Only Reethi Rah
Reethi Rah, North Malé Atoll, Malé 08440, Maldives
Tel.: +960 664-8800
Web: oneandonlyresorts.com/reethi-rah
Price: doubles from $2,500