For more than 100 years, the Fairmont brand and its iconic hotels have stood for outstanding destinations and authentic experiences. In all of the more than 80 hotels worldwide, great importance is attached to seamless integration into the local environment, sustainability and environmental protection. The campaign "Experience the Grandest of Feelings" now aims to bring these visions and principles to travellers.

Unforgettable travel experiences worldwide

The campaign, which celebrates both the origins and the history of the Fairmont brand, is designed to pique the curiosity of guests. It aims to inspire travellers to discover new places. It doesn't matter if it's a new restaurant, a breathtaking view or unexpected interactions with local communities. Travel connects - as Mansi Vagt, Vice President, Fairmont Hotels & Resorts, knows: "It doesn't matter how, why or where we travel. The mere act of travelling - no matter how far - opens the mind to diversity and inclusion and allows society to move forward boldly," says Vagt.

Two icons show five legends

Susan Sarandon takes on the role of brand ambassador. The Oscar-winning actress and UNICEF ambassador takes viewers to five legendary locations under the direction of world-renowned director Nathalie Canguilhem. Sarandon can be seen at the Fairmont Le Montreux Palace in Switzerland, The Plaza, A Fairmont Managede Hotel in New York City, the Fairmont Banff Springs in Alberta/Canada and the Fairmont Hotel Vancouver in British Columbia/Canada. The journey leads through untouched nature and to historic places.

The choice of brand ambassador was not difficult. After all, Sarandon is known for her commitment and adventurous spirit. More than any other actress, she has a reputation for thinking globally and promoting positive change. She also shares the same values as Fairmont when it comes to sustainability. As early as 30 years ago, the brand - then the first luxury hotel brand in the world - introduced a comprehensive and global sustainability programme, which is now part of parent company Accor's Planet 21 initiative. This includes the protection of the starry sky as well as the preservation of snow-covered mountains, forests and waters of our planet.

Visionary and at the same time original

The inspiration behind "Experience the Grandest of Feelings" comes directly from Fairmont's brand history. As the Chief Creative Officer of Accor reveals, "Brands are strongest when they stay true to their original vision. With this campaign, I wanted to return to the origins of the brand and express the wonder and enchantment that one feels when entering a Fairmont hotel. The grandest feelings call for the grandest expressions."

Lamberti therefore creates unforgettable travel experiences in the viewer's mind's eye by letting the powerful architecture of the hotels meet the untouched, awe-inspiring nature. He creates an effortless transition between the inside and the outside. Symbiotic and visually captivating, the campaign takes viewers by the hand and invites them to rediscover the beauty and diversity of the world. The campaign, which can be seen on a wide variety of (social) media outlets, will be joined by "The Grandest of Escapes exclusively by Fairmont" in the coming months. This is a series of unforgettable travel experiences that are likely to be once in a lifetime. Real once-in-a-lifetime experiences, in other words.

fairmont.com.