The project is ambitious but simple at the same time: with The Set Collection, its founders aim to unite the best luxury hotels in the world under one umbrella brand. To become a member, it's not enough to simply be good, of course – you have to meet a number of criteria. The latest individual member, the Mamilla Hotel in Jerusalem, succeeded by doing just that.

High-quality design and modern facilities behind historic facades: that's how you could sum up the concept of the hotels under the brand's umbrella. © Mamilla Hotel

10 years of experience

The collection of unique luxury hotels had its origins back in 2011. The first founding member of The Set (without the "Collection" at that point) was The Conservatory. A hotel that, located in the heart of Amsterdam's Museum District, meets the expectations of even the most demanding travelers. The following year followed the Hotel Café Royal on London's famous Regent Street, and in 2018, Hotel Lutetia, the only luxury hotel on the left bank of the Seine. Last year, "The Set Hotels" finally became "The Set Collection." 

The brand's members are characterized by Informal and authentic hospitality. They are all run independently. © Mamilla Hotel

Hotels that wish to join don't just have to operate in the upper luxury segment. Other criteria include their independence and the will to create unforgettable experiences for guests. The properties – and the team – should create the desire to return. By its own definition, it's a carefully curated collection of the world's most exceptional hotels and resorts. They all emphasize comprehensive wellness offerings, modern amenities, unique locations and outstanding food concepts.

First member in the Middle East

With the Mamilla Hotel in Jerusalem, the first Middle Eastern entry joined the portfolio. With 194 rooms and suites, it offers wonderful views of the Holy City. The hotel was designed in collaboration with world-renowned architects Moshe Safdie and Piero Lissoni. Minimalist, elegant and the epitome of luxury: the first Set Collection member in the Middle East is a worthy addition.

The hoteliers aspire to offer Inspiring environments and individual experiences that guests will carry in their hearts long after their stay. © Mamilla Hotel

Guests enjoy a wide selection of delicious dishes on top of the the iconic panorama view from the rooftop restaurant – always with a focus on fresh ingredients and simplicity. At Happy Fish, the sea and its food play the leading role. You can also look forward to first-class drinks, served at the Mirror bar, among other places.

The focus is on simple, but flavorful culinary creations of utmost quality. © Mamilla Hotel

Asia Pacific expansion

In terms of wellness, the Mamilla Hotel offers a large indoor pool in addition to a modern gym. Like an oasis of calm in the hustle and bustle of the city, the spa and hammam await guests in need of R&R. Holistic classes (keyword: yoga) round out the offer.

Wellness is an important criterion for to join The Set Collection. After all, guests deserve to relaxed and pampered. © Mamilla Hotel

A few months ago The House Collective joined The Set Collection. Thus, The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai are now also part of the collection's portfolio. Each of these hotels reflects the character of its destination. They are all characterized by a unique balance between art and hospitality, as well as elegance and comfort.