Debut in Italy: Max Brown Celebrates With a Boutique Hotel in Milan
Founded in 2014, the hotel group opened its sixth hotel, the Max Brown Missori, at the beginning of the year. It enchants with its retro flair.
February 9, 2024
Charming hotels in lively city districts in Europe - that is the brand DNA of Max Brown. The company began with the opening of the Max Brown Canal District which is located in a canal house in Amsterdam. And in Museum Square, also in Amsterdam, the second Max Brown opened the following year. Düsseldorf, Berlin and Vienna followed. And now Milan gets its turn.
Steve Herud
Max Brown Missori
Via Lientasio, 3, 20122 Milano MI, Italy
Tel: +39 02 8126 0107
Web: maxbrownhotels.com
Price: Doubles from € 180
Boutique hotel in Milan
Naturally, the location was also carefully selected here. The hotel is located in the immediate vicinity of Milan Cathedral. It's also not far from the Guastalla Gardens and the iconic Torre Velasca. This makes the new boutique hotel the ideal starting point for discovering the cultural treasures of the city. There are also small cafés, boutiques and restaurants in the neighborhood. So there are many reasons to leave the Max Brown Missori. But there are at least as many reasons to spend your time at the hotel.
Steve Herud
The interior was created by Amsterdam interior designer Saar Zafrir with the design team from Sircle Collection. The latter is the hotel development and management company that founded and manages the Max Brown brand. A touch of 70s charm serves as a common thread from a design perspective, expressing this through hand-picked vintage pieces and retro patterns. Warm maroon and orange tones underline the style.
Art in the hotel
Natural elements such as wood and stone as well as art works by local artists - such as Emanuele Napolitano, Rossano Liberatore and Enrico Nagel - create a bridge to the present throughout the hotel's interior. The breakfast room on the ground floor is transformed into a kind of lively art gallery with changing art installations. Currently on display until the end of March are specially selected pieces from the private collection of the Palazzo Monti artists' residence.
Steve Herud
From the hotel bar, which is open all day, to the 64 rooms, which are available in different sizes, a harmonious mix has been created. Andrea Piantanida, Cluster General Manager of Max Brown Missori, is delighted: "Max Brown Missori embodies everything Max Brown stands for: a playful and charming home away from home for travelers, who want to experience city life like locals. I look forward to leading our passionate team who are not only here to provide service, but to create moments that our guests will remember."
Max Brown Missori
Via Lientasio, 3, 20122 Milano MI, Italy
Tel: +39 02 8126 0107
Web: maxbrownhotels.com
Price: Doubles from € 180