Fairytale Suite Hamleys
© Rocco Forte Hotels
Hotel

This Luxury Suite in Rome was Inspired by a London Toy Store

Rocco Forte Hotel De Russie recently unveiled the Fairytale Suite by Hamleys - it's simply magical.

22 May 2024


The Hotel de Russie, a Rocco Forte hotel in Rome, is known for many things. Among other things, for its wonderful location on the Piazza del Popolo and its oasis-like garden. So it's no wonder that artists, writers, stars and politicians have been coming and going here since 1917. Now, thanks to a particularly magical collaboration, guests can look forward to another special feature. The new Fairytale Suite by Hamleys was recently opened.

Fairytale Suite Hamleys

© Rocco Forte Hotels

Hotel de Russie, a Rocco Forte Hotel
Via del Babuino, 9, 00187 Roma RM, Italy
Tel: +39 06 328881
Web: roccofortehotels.com
Price: Fairytale Suite from € 5,200

Legend meets legend

William Hamley opened his first toy store in the London borough of Holborn back in 1760. From here, it moved to Regent Street in 1881 - where it can still be found today. The flagship store extends over seven floors and is not only a source of wonder for children. According to the Guinness Book of World Records, Hamleys is the oldest toy store in the world. It now has 11 stores in the UK and 90 more around the world. The newest of these can be found in Rome. For Rocco Forte, the arrival of the toy paradise in the Eternal City is reason enough to create the Fairytale Suite.

Fairytale Suite Rocco Forte Hamleys

© Rocco Forte Hotels

After all, this is where two legends meet. On the one hand, the suite embodies the consistency and timeless heritage of both brands. It also embodies the wink and playfulness that both brands also possess. Designed by architecture firm LOMBARDINI22, the Experience Suite is a place where you'll encounter magic. It can be booked until January 7, 2025 and promises unforgettable stays.

Magic for young and old

Even entering the Fairytale Suite is an experience. You don't step through a door, but through a portal in vibrant red and white tones. Toys, Hamleys teddy bears (30 of them in total!) and details such as purple curtains, golden walls and Hamleys graphics give the suite its special character. It's not just little guests' imaginations that are stimulated. Adults also enjoy the special cooperation.

Hamleys

© Rocco Forte Hotels

A range of exclusive activities complements the ten-month collaboration. Exclusive adventures specially designed for young guests are available both inside and outside the hotel. These include, of course, special guided tours of the Hamleys branch in the Galleria Alberto Sordi. But the highlight of the year will probably be the festive Christmas party with all its magic.

Hotel de Russie, a Rocco Forte Hotel
Via del Babuino, 9, 00187 Roma RM, Italy
Tel: +39 06 328881
Web: roccofortehotels.com
Price: Fairytale Suite from € 5,200

 

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