With the opening of the Bulgari Hotel Roma, the world-renowned brand returns to the place where the foundation stone for its success was once laid. For it was Rome's Via Condotti that Greek goldsmith Sotirios Voulgaris chose for his first boutique in 1905.

© Bulgari Hotels

It didn't take long for Voulgari's Bulgari - often spelled BVLGARI - and the small store to become a magnet for stars from all over the world. Liz Taylor, Gary Cooper, Audrey Hepburn: they were all there. The company expanded, flagship stores around the world followed. And in 2004, with the Bulgari Milano also the first hotel of the brand. Eight more followed; the latest arrival among them opened just a few weeks ago.

Bulgari Hotel Roma
Piazza Augusto Imperatore, 10, 00186 Rome, Italy
Tel: +39 0636080400
Web: bulgarihotels.com
Price: Doubles from € 1,500

Oasis in the urban jungle

Whether you're a regular visitor to Rome or strolling through its historic streets for the first time, there's something to discover at every turn. Even a simple walk becomes a trip to bygone eras. The district of Campo Marzio is no exception.

© Bulgari Hotels

The Spanish Steps are located here as well as the Piazza Augusto Imperatore, named after the Emperor's mausoleum. Exactly opposite this, the renowned architect Vittorio Ballio Morpurgo erected a building between 1936 and 1938, which initially served as the headquarters of the Italian Security Agency. And which now celebrates its new existence as the Bulgari Hotel Roma.

Glamouros Interior

As rationalistic as the architecture is from the outside, the interior of the 114-room and suite luxury hotel is elegant. Architects Antonio Citterio and Patricia Viel were responsible for this. Four different color palettes (white, red, yellow and green) define the character of each room; they are even reflected in the color of the marble in the bathrooms. Historic Bulgari posters, breathtaking views, and measure-made fabrics frame handcrafted furniture, 1930s Ginori vases, and inconspicuously hidden technology.

© Bulgari Hotels

The Bulgari Suite is already considered a highlight. It's located on the second floor and impresses not only with its size, but also with its price. It can cost as much as €35,000 per night. But for that you get the finest luxury, an unrestricted view of the mausoleum and 300 square meters of living space. The wallpaper is by Rubelli. You walk on a mosaic floor and you can be sure that you'll lack nothing.

Enjoy elegance

Top chef Niko Romito was already on board for the opening of Bulgari's second hotel, Bulgari Beijing. His culinary excellence forms one of the fundamental pillars of the Bulgari Experience. The team of the chef, who has been crowned with three stars by the Guide Michelin, is running at top form on the fifth floor. Modern Italian cuisine, refined flavors and craftsmanship bounce off each other in the pots here. While eating, the view from the terrace once again falls on the mausoleum.

© Bulgari Hotels

If you don't want to miss out on a day of training on vacation, or if the sightseeing marathon isn't enough to satisfy your urge to move, there's a very special offer. Because in the Gym you can train on request after the training plan of Lee Mullins. The celebrated personal trainer designed it especially for Bulgari guests. The 20-meter-long pool (decorated with Bisazza mosaics) is a particularly elegant place to swim.

© Bulgari Hotels

The spa doesn't forget the historical heritage of the city. After all, the beneficial effects of thermal baths were already known in ancient times here. Translated into modern times, this means that guests are pampered on 1,500 square meters with, among other things, the renowned products of Augustinus Bader.

Bulgari Hotel Roma
Piazza Augusto Imperatore, 10, 00186 Rome, Italy
Tel: +39 0636080400
Web: bulgarihotels.com
Price: Doubles from € 1,500