Hirmer Hospitality and DSR Hotel Holding have reached an agreement: subject to the approval of the antitrust authorities, Hirmer will transfer the Travel Charme brand to DSR Hotel Holding by the end of March. DSR will take over all 13 of Travel Charme's upscale hotels on the Baltic and North Seas, in the Harz Mountains, in the Alps and on Lake Garda for an undisclosed sum. No layoffs are planned.

Luxury from the Alps to the Baltic Sea

© Arne Nagel

Since the acquisition of Travel Charme in 2018, Hirmer expanded the brand's reach with new openings in St. Peter Ording and Bad Gastein, with a brand new property opening soon in Salò (Lake Garda). Travel Charme specializes in hotels with a unique character at outstanding locations – particularly on the Baltic coast and in the Alps. The Kurhaus Binz on Rügen and the Strandidyll Heringsdorf on Usedom are some of their prize assets, as are the Fürstenhaus am Achensee in Tyrol and the Badeschloss Hotel Bad Gastein in Salzburg. As Ferdinand Hirmer, a shareholder of Travel Charme, put it: "It was important to us to create a successful future for the hotels, the company, the guests and above all the employees of Travel Charme. To this end, we looked for suitable partners and investors in a structured process. And in DSR Hotel Holding, we have now found a buyer who appreciates the value of the hotels and our team."

Expanding the portfolio

© Arne Nagel

The acquisition strengthens DSR Hotel Holding's position in Germany and Austria. Once the deal is completed, its new portfolio will number 35 hotels, 21 of which are located in Germany, 9 in Austria, and 5 in Italy. DSR currently owns the hotel and resort brands A-ROSA, aja and HENRI; the Hotel NEPTUN and Hotel Louis C. Jacob. They also maintain four hotels in Italy: the Alagna Mountain Resort & Spa, the Acaya Golf Resort & Spa, the Riva Toscana Golf Resort & Spa and Borgo di Luce I Monasteri. Karl J. Pojer, CEO of DSR Hotel Holding, is delighted with the acquisition: "By taking over the unique Travel Charme hotels, we will be able to offer our guests even more luxurious, relaxed and varied vacation experiences in exclusive locations."

Learn more: travelcharme.com