The world-renowned airline Cathay Pacific is introducing a new lifestyle brand in the premium travel segment. From now on, Cathay will celebrate travel, and the passion that goes with it, as a lifestyle. Customers can look forward to many new high-end offerings in the areas of vacations, shopping, dining, wellness and payment. Asia Miles - Cathay Pacific's internal currency - can be earned and redeemed in all these categories. 

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Ronald Lam, Chief Executive Officer, commented, "As our customers' habits and needs have changed over the years, so have we. Our evolution to Cathay represents an important new chapter in our story. It reflects our increased customer focus and our determination to become one of the world's best service providers."

A global campaign was launched to promote the worldwide roll-out: Feels Good To Move. "The campaign sums up why Cathay is a lifestyle brand in the premium travel segment. It is a brand that makes a premium travel lifestyle possible every day. Relentlessness is in our DNA. That's why we're celebrating how good it feels to be on the move with this campaign," said Edward Bell, General Manager Brand, Insights and Marketing Communications. Cathay will serve as a global umbrella brand from now on, while Cathay Pacific will continue to represent the airline.

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Cathay Pacific Airways is an award-winning airline that connects to over 65 destinations worldwide - including Japan, South Korea, Thailand, Malaysia, Australia, New Zealand, Indonesia and the Philippines. Their diverse premium offerings, as well as their lounge designed by world-renowned designer Ilse Crawford, top-notch service and exquisite in-flight dining are all part of their brand. The airline is one of the world's largest operators of the technologically advanced Airbus A350 for long-haul passenger flights on the Europe-Pacific route. Its Fly Greener program has already saved more than 300,000 tons of CO₂. Cathay Pacific is also committed to using ten percent sustainable fuel by 2030 and carbon neutrality by 2050.

Read more: cathaypacific.com