Two decades ago, the summer hotspot of Puglia was still an absolute insider tip, overshadowed by other Italian vacation regions, such as Sicily and Tuscany. Perhaps that's why the region is such a magical destination today: while other parts of the country have long since become destinations for mass tourism, Puglia has remained virtually untouched by it and thus still shines with centuries-old olive groves, fertile fields and unspoiled beaches.

A feast for foodies: The Summer Hotspot Puglia

Coupled with the warm hospitality of the humble Pugliese people and the excellent and traditional cuisine, the heel of the boot offers an incomparable address for travelers who want to experience Italy in its most authentic way. Speaking of culinary, the food in Puglia is characterized by handmade pasta (the region is world famous for its orecchiette), delicious vegetable dishes, fresh seafood and high quality olive oil.

For foodies, the southern Italian region is a highlight, especially for lovers of Frutti di Mare: freshly caught delicacies from the sea make gourmet hearts beat faster. ©Masseria San Domenico

The Pugliese are also extremely proud of their cheese: delicately melting burrata, which has literally been on everyone's lips in recent years, but also lesser-known varieties such as cacioricotta, a fresh cheese made from sheep's or goat's milk, originate from the region. In addition to the gorgeous luxury hotels, which still perfectly embody the character of Puglia, guests can stay in traditional masserias, similar to Spanish fincas, which promise an extra dose of charm and an authentic experience. With fresh strawberries and pasticciotti (shortbread boats filled with vanilla or chocolate) served warm for breakfast, life is just extra dolce.

Good to Know

• Deep in the south of Italy, life sometimes runs like it used to - long siestas and shortened business hours are the norm.
• Those who rent a car have a clear advantage: the region is still largely undeveloped in terms of tourism, so it's best to get mobile.
• August (keyword: "Ferragosto") has always been vacation time in Italy. Then the cities are empty, but the beaches are full.
• The deeper you go into the country, the better it is to be able to communicate with at least a few words of Italian.
• Visitors can travel by plane to Bari or Brindisi.