The acquisition includes the well-known brands The Standard and Bunkhouse Hotels, adding a number of new properties to the Hyatt portfolio, such as the recently opened The Manner in SoHo, New York, and upcoming openings in Singapore, Bangkok, and Houston.

An important step for the lifestyle segment

With this acquisition, Hyatt solidifies its position as a major player in the lifestyle hotel market. The portfolio of Standard International, which includes management, franchise, and licensing agreements for 22 hotels with a total of around 2,000 rooms, fits perfectly with Hyatt's growing lifestyle presence. Notable properties include The Standard, London, The Standard, High Line in New York City, and the new The Manner in SoHo, which has already made a name for itself with exclusive events like after-parties for New York Fashion Week.

The iconic façade of The Standard, London © Hyatt International

More openings are expected in 2024, including The Standard in Singapore, the Bunkhouse Hotel Saint Augustine in Houston, and The StandardX in Bangkok Phra Arthit. Hyatt is also expanding its presence in residential real estate with Standard Residences, which are being developed in cities such as Miami, Lisbon, Phuket, Hua Hin, Mexico City, and Tulum.

Creativity meets strong infrastructure

An exciting development is the establishment of a new lifestyle group within the Hyatt Corporation, headquartered in New York and led by Amar Lalvani, the former Executive Chairman of Standard International. Lalvani emphasizes the importance of creativity and commitment in the lifestyle segment, while Hyatt respects the creative space necessary for the success of The Standard and Bunkhouse brands.

"The lifestyle segment is not for the faint of heart," Lalvani explains, "but when done right, it rewards with above-average guest loyalty and returns." The merging of the brands with the Hyatt network not only allows creative freedom for the new members of the Hyatt family but also provides access to a global infrastructure and top-notch commercial services.

Global expansion and new luxury offerings

In addition to its focus on lifestyle, Hyatt is also committed to growth in the luxury and all-inclusive sectors. Its portfolio of luxury all-inclusive resorts is the largest of its kind worldwide, and the Hyatt Select Service portfolio remains a key driver of growth. As part of its expansion, Hyatt also announces the launch of a new luxury group focused on the upper luxury market.

Mark Hoplamazian, CEO of Hyatt, emphasizes that the strategic shift to an asset-light business model has been highly successful, and the current expansion into lifestyle and luxury is the next logical step. Hyatt's goal is not to prioritize one segment over another but to offer guests and partners an enhanced experience through targeted investments.

Growth of the World of Hyatt program

Hyatt’s expansion into lifestyle and luxury markets has also impacted the popular World of Hyatt loyalty program. Since 2017, the number of properties in the Hyatt portfolio has increased by 86%, while the membership of the World of Hyatt program has tripled. Particularly notable is the increased room occupancy driven by program members, which has grown by 1,300 basis points.

The acquisition of Standard International and the new hotels and residences that come with it expand the opportunities for Hyatt guests to enjoy exceptional experiences—whether in a vibrant city like New York City or along the tropical shores of Tulum. Hyatt continues its mission to offer the best hotel experiences for discerning travelers worldwide.

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