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Nestled in a stunning landscape where Mediterranean light bathes the rugged rocks of the Dolomites in a warm glow and gentle vineyards caress the valleys, South Tyrol combines Alpine clarity with Mediterranean warmth and is the epitome of first-class hospitality and unforgettable experiences. The trade fair Hotel at the Fieramesse Bolzano has played a major role in maintaining and developing the high standards of South Tyrolean tourism. Hotel has long been more than just a trade fair - it is an indispensable meeting place for the industry, a platform for the exchange and presentation of new ideas. What began as a regional event has now developed into an international beacon for the Alpine hotel and catering sector.

Between tradition and innovation

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With the first tourists arriving in the 19th century, South Tyrol today stands for a successful combination of luxurious relaxation and activities in the great outdoors. Hotel has played a key role in this by providing a platform for discussing the latest trends and developments for almost five decades. The trade fair not only supports tourism, but also contributes to the entire local economy. Hotel 2024, which will be held for the 48th time in October, is much more than just an exhibition of new products – it is the central meeting point for the South Tyrolean tourism industry. Leading minds from the hotel and catering industry gather here every year; the close exchange between experts, exhibitors and visitors makes it possible to find innovative approaches and set new trends in order to keep South Tyrolean businesses future-proof.

Indulgence and sustainability

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At a time when the focus is increasingly on sustainability, Messe Hotel has made this topic one of its central focuses. The Hotel Sustainability Awardwhich is now being awarded for the sixth time, recognizes businesses that stand out for their exemplary ecological, economic and social measures. South Tyrol is exemplary for the combination of sustainability and first-class hospitality: quality, elegance and exclusivity remain top priorities, even in the face of the landscape. After all, the well-being of guests is and remains at the heart of South Tyrolean hospitality - an art that has been cultivated over generations.

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The high quality of South Tyrolean tourism is reflected not only in the hospitality, but also in the culinary experiences. Alpine and Mediterranean influences come together in the region to create a cuisine that is both down-to-earth and refined. Thanks to its ideal location and pleasant climate, the region is predestined for the cultivation of high-quality produce. Vineyards, orchards and organic farming characterize the region and create culinary experiences that can only be found in South Tyrol. At the Vinea Tirolensis and the kmBIOmile at Hotel 2024, you have the opportunity to taste exceptional products.

Architecture and international networking

© Daniel Zangerl

South Tyrol also boasts some of the most beautiful and innovative Hotel structures the world. The Hotel Toursorganized in collaboration with the South Tyrol Architecture Foundation, provide exclusive insights into the architectural masterpieces of the region. Modern architecture and traditional craftsmanship combine to create an overall experience that delights guests in every respect.

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Hotel 2024 not only offers the opportunity to explore new developments – it is also the perfect place to make valuable connections. Professionals from all over the world gather here to discover South Tyrol's unique offerings – from its breathtaking natural beauty and cultural treasures to its first-class hospitality. The Hotel trade fair is a unique opportunity to experience this region in all its splendor – and to pick the brains of the best in the business.