The phenomenon of Dry January began in the UK in 2013. Since then, more and more people worldwide have joined the initiative to abstain from alcohol for four weeks. The goal is to reflect on one's relationship with alcohol and give the body a restorative break. The benefits are numerous, with many participants reporting better sleep, improved focus, and increased energy levels after just a short time. Restaurants and bars are increasingly embracing the movement, ensuring that alcohol-free indulgence doesn’t mean sipping on plain water. This includes the Library Bar, which has introduced new offerings for Dry January at The Lanesborough London.

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The Lanesborough
Hyde Park Corner, London SW1X 7TA, United Kingdom
+44 20 7259 5599 - oetkercollection.com
Doubles from € 1,000

This is what Dry January looks like at The Lanesborough

The ambiance is simply elegant and stunning. Guests at the Library Bar are surrounded by dark wood paneling and can sink into cozy chairs under the watchful gaze of oil portraits. The bar is renowned not only for its charming atmosphere but also for its exceptional cocktail creations, long cherished by connoisseurs. Now, guests can look forward to three new signature cocktails. The exclusive selection of "Clean Cocktails" makes it effortless to enjoy Dry January at The Lanesborough.

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The alcohol-free spirits from CleanCo take center stage. Founded in 2019 by British entrepreneur and Guinness World Record holder Spencer Matthews, CleanCo has grown into one of the world's leading producers of alternatives to classic spirits like gin, tequila, whiskey, and rum. Matthews, who happens to be the brother-in-law of Pippa Middleton, collaborated with Mickael Perron, Head of Bar at The Lanesborough, to create three exclusive cocktails.

100 percent taste, 0 percent alcohol

The mouthfeel and flavor of the three signature cocktails are truly impressive. Even if you're not participating in Dry January, you may find yourself tempted to try one of these alcohol-free creations thanks to their stunning presentation. Among the offerings is the No-groni, made with CleanCo Clean G 0.0% Gin, Lanesborough rosemary and thyme herbal extract stirred over ice, combined with alcohol-free Aperitif Rosso and alcohol-free Martini Vibrante. Another option is the Clean Thyme Traveller, featuring alcohol-free CleanCo Whisky, freshly pressed carrot and passion fruit juice, thyme syrup, and a matcha tea foam layer. Or perhaps the Clean Island Dream might catch your eye, crafted with alcohol-free rum shaken with lychee, vanilla, ginger, cinnamon, and mango juice.

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Spencer Matthews, the founder of CleanCo, explains: “At CleanCo, it’s all about redefining the alcohol-free drinking experience—whether it’s moderation or complete abstinence, it should never mean compromising on taste or the social experience. My passion lies in developing the world’s best alcohol-free spirits and showcasing their versatility in cocktails through collaborations with renowned establishments. Partnering with The Lanesborough to create these exclusive ‘Clean January’ cocktails makes me incredibly proud and highlights the quality of CleanCo products.”

The non-alcoholic spirits are also available after the "Clean January" campaign in the hotel's catering areas.

The Lanesborough
Hyde Park Corner, London SW1X 7TA, United Kingdom
+44 20 7259 5599 - oetkercollection.com
Doubles from € 1,000